Brand Manager

KERRI ROSENTHAL

Position: Creative Content Manager

Reports to: Kerri Rosenthal 

Responsibilities:

• Oversee overall creative direction and vision on all projects under Kerri’s direction
• Owns the photo shoot , asset based calendar 
• Develop creative briefs that reflect the business objectives and marketing goals.
• Design and develop creative strategies and integrated campaign solutions that meet the campaign briefs and brand vision.

• Shoot some photo shoots internally and outsources the rest 
• In support of overall marketing strategy, oversee the creation and curation of a steady cadence of on-brand, elevated, engaging content for all social channels and website, using internal and external partners.

• Serve as internal consultant to in-house teams who develop content, optimizing assets for social distribution and integrating social elements into campaigns.
• Choose assets for marketing campaigns in collaboration with ecomm and marketing 
• Be available to review all completed marketing campaigns, if KR is not available to determine if they meet KR’s visual brand standards 
• Produce integrated photo campaigns across key initiatives
• Lead the vision of the brand with Kerri’s direction
• Oversee the original art photography and scanning process
• Create weekly content as requested by Marketing 
• Responsible for brand decks and any other marketing deck that goes direct to consumer or other channels

As content creator and brand manager, you will ensure that: 

• Every photo is shot to standard
• Every photo is labeled and saved in the proper format and place- KR SKU_title_color – before it is handed off to Graphic design
• Every photo is edited and color corrected to standard or actual product
• Every photo is sized to the standard by graphic design
• Website imagery is, at all times, to KR standards
• Follow photoshoot schedule and timelines and makes sure all deliverables are met
• Plan/organize all photoshoots on a deck with all details, following calendar and due dates. 
• Always looking on how to perfect and raise our standards

• Team player, Helps other team members during crunch time or when on vacation

• Creative culture across the team is being promoted
• You are able to manage a high volume of creative and campaign assets
• You are using your time the most efficiently to ensure deliverables are being met on time
• Hold the organization accountable to the standards set, style guides, etc.
• You have a keen Eye for fashion & design (industry experience preferred)
• You are motivated with an “Everything is possible” attitude
• You are an active problem solver, instilled with a sense of urgency for projects large and small